SEO is a method used by website owners to improve their website’s search engine rankings, with the objective of having it in the search results’ top 3 positions or at the very least, having it in the first page of search results.
Off-page SEO pertains to all influencing factors that determine your website traffic levels and ranking which are not on the website; they are basically inbound links to your website from other websites, known as ‘link popularity’.
Link popularity is a key factor used by popular search engines in ranking websites. In order for SEO, to be useful, it needs to provide valuable, authentic and educational website content that helps answer the users’ queries time maximizing ‘Off-Page’ factors in securing good ranking in search engine positions.
Almost all search engines put a great deal of significance in a website’s ‘link popularity’. They utilize the amount of incoming and outgoing links to websites to establish the relevance of a website for specific keywords or key phrases. Take note that incoming links prove to be more significant compared to outgoing links.
Google, one of the largest search engines in the world, makes use of its ‘Pager Rank’ or ‘PR’ as their means in measuring ‘link popularity’ of a website (although this score is no longer available to the public). A PR of a website is read from 0 to ten, ten being the highest.
Acquiring quality links coming from good or reputable websites can be a difficult task. A reputable website only will agree to link to your website when your site is relevant to their site and they deem your site informative and useful to their users.
Reciprocal linking in simple terms means exchanging links so to enhance link popularity. This often entails sending e-mail letters to certain webmasters of your choice that you find has complementary and relevant content. This is no longer a valid practice and do so at your own peril.
Incoming voluntary ‘one way linking’ and how to go about it:
Incoming ‘one way links’ are considered by webmasters to be the best kind of links that one can get for one’s website, but also one that is hard to acquire. This is what we call natural links; websites linking to yours without any influence from you.
Here are 3 ideas:
1. Construct an informative and/or educational website with quality content. Great content is what webmaster look for so to refer you to their visitors by way of links going to your website.
2. Offer free tools and helpful service in your website.
3. Give something away for free at your website, such as quality e-books, downloadable trial software, infographics, whitepaper, etc.
Your link popularity will not grow overnight. It is gradual and accumulating process. but consistency in providing quality content that others find useful will drive your search rankings higher.