SEO

What does voice search mean for your local SEO strategy?

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t left behind when it comes to local search? Produced in collaboration with Brandify. OK, Google…what’s going on with voice search? Voice search is a growing trend that has been pinging the radars of savvy search marketers for the last few years. In 2016, conversational AI company MindMeld surveyed smartphone users in the US, finding that 60% of

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SEO

5 powerful multiple-purpose tools for a tight marketing budget

There’s a tool for everything under the sun these days, but keeping an eye on too many tools can be overwhelming and exhausting. Online presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performance, trends, and so much more. Here are five multi-purpose tools that can manage every aspect of digital marketing and save your team time and money. 1. Google Search Console I am not a huge fan of depending on Google’s tools for one big reason: You never know whether they are using that data or how.

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SEO

The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy? Email marketing What is it? Email marketing can be used to achieve several goals, including driving brand awareness, generating leads, customer re-engagement, product recommendations and conversion optimization. Why is it great for small businesses? For small business owners with limited time, resources and know-how, email marketing ticks all the boxes. It’s simple to set up, inexpensive and has the capacity to

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seo fundamentals
SEO

Fundamentals of SEO

In an increasingly global Internet community, many techniques have surfaced in order that companies may take hold of as much market share as possible. After all, the Internet is used by a millions of people worldwide, each in their own way is a potential customer. In the past, going through the Internet and finding content relevant to one’s search was simple as there way fewer websites. These days, however, the Internet is a deluge of content in all shapes and sizes, with people of various age groups, backgrounds, and geographic locations, generating their own online publications and content. Therefore, customers

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