For businesses that are interested in selling to Japan online, it is important to know Japanese internet users surfing habits as well as the device they use to go online.

Japan remains a market that is difficult to penetrate because of the language barrier and unfamiliar business practices/customs to foreign businesses. Yet it remains a lucrative market for online retailers.  Small businesses that have successfully entered Japan are gaining strong sales in a continually growing online commerce market.

However, having a presence in the Japanese market certainly does not equal increased sales. It's important to know the surfing habits of your Japanese buyers so that you, as a small business owner, can compete with larger companies by delivering pinpoint marketing messages at the right time using the right internet device. 

Think you know the Japanese market well? Read the survey to see if you're right.