SEO

The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy? Email marketing What is it? Email marketing can be used to achieve several goals, including driving brand awareness, generating leads, customer re-engagement, product recommendations and conversion optimization. Why is it great for small businesses? For small business owners with limited time, resources and know-how, email marketing ticks all the boxes. It’s simple to set up, inexpensive and has the capacity to

Read more
seo fundamentals
SEO

Fundamentals of SEO

In an increasingly global Internet community, many techniques have surfaced in order that companies may take hold of as much market share as possible. After all, the Internet is used by a millions of people worldwide, each in their own way is a potential customer. In the past, going through the Internet and finding content relevant to one’s search was simple as there way fewer websites. These days, however, the Internet is a deluge of content in all shapes and sizes, with people of various age groups, backgrounds, and geographic locations, generating their own online publications and content. Therefore, customers

Read more
off page seo
SEO

Off-Page Factors In SEO

SEO is a method used by website owners to improve their website’s search engine rankings, with the objective of having it in the search results’ top 3 positions or at the very least, having it in the first page of search results. Off-page SEO pertains to all influencing factors that determine your website traffic levels and ranking which are not on the website; they are basically inbound links to your website from other websites, known as ‘link popularity’. Link popularity is a key factor used by popular search engines in ranking websites. In order for SEO, to be useful, it

Read more
Search Engine Optimization best practice
Web Marketing

Ethical SEO Techniques

Millions people have made use of the Internet in a variety of ways, each in an attempt to subjugate its great power and potential to give profit and gain to users and business owners. However, alongside the aims of these hardworking innovators and entrepreneurs are people who simply want to extort as much money from people in exchange for dubious products and services. Web content is brought to a potential user by means of either direct recall of a particular service provider’s website, or by blind searches done on various Internet search engine platforms made available by Internet software giants.

Read more